The Chicken Drum Roll
Strangely, the 11 Secret Herbs & Spices had never graced Uber Eats in Australia. Yet over 1000 drooling Aussies were requesting it every week. So when the Colonel finally joined the platform, we drew out this anticipation even more — with a very chickeny drum roll.
The TV & OOH campaign was paired with a mobile game in which players did a drum roll with their thumbs for prizes, including limited edition chicken drummie drumsticks
