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Go Gentle Australia - NSW

 

Be The Bill

 

Surveys show over 70% of Australians support voluntary euthanasia. But every attempt to pass a law has been rejected by politicians. When a new voluntary euthanasia Bill was introduced into parliament, we wanted to give the public a platform to directly voice their support. At BeTheBill.com, supporters could instantly replace the neutral legal word ‘person’ with their name throughout the Bill, and put their profile picture from Facebook on the cover. The personalised Bill was automatically emailed to the politicians. 

Be The Bill reminded politicians this was a personal choice and ensured they couldn’t easily ignore this issue again.