Cards Against Domestic Violence
Domestic Violence is still a significant issue in Australia, with most people unaware of just how common it is. Domestic Violence NSW wanted to educate people on the issue, as well as raise funds for their support services. Being a not-for-profit a solution that required little to no budget was key.
So we turned the one-day we celebrate love, into an opportunity to discuss the issue of domestic violence. We created a series of Valentine’s Day cards that on the surface look like any other, but on the back reveal an alarming statistic that gives new meaning to the cover. Instead of discussing the perfect gift, we got people talking about an issue that’s too often swept under the rug, and demonstrated how the concept of love can become distorted when in an abusive relationship.
