The Most Wonderful Time For A Beer
Andy Williams is a goddamn liar — Christmas is NOT the most wonderful time of the year. It’s filled with stress, hassles, and complications. That’s why for Carlton Dry, a beer that prides itself on being uncomplicated, we rewrote and recomposed Andy’s iconic schmaltzfest, and called it “It’s The Most Wonderful Time For A Beer”. Because when complication strikes, that’s the perfect time for a Carlton Dry. The song was released on Spotify, aired on the radio, etched into vinyl records, and embedded into slabs that sang the song when opened.
Our humbug hit sold a shitload of beer, nabbing a Bronze Effie for effectiveness.
