The Pepsi Recycling Rethink
Drinks brands constantly tell people to recycle their plastic and aluminium waste. But the truth is, two thirds of containers in Australia actually don’t get recycled. It’s clear. Telling people to recycle isn’t enough to drive real action. Pepsi decided to step up.
Partnering with Tomra and ‘Return & Earn’ over three years and two continents, we reignited a stagnate 50 year 10c refund model by revolutionised the way self-depositing recycling machines worked with one simple question: if you could earn more for recycling a Pepsi, would you recycle more Pepsi?
