The Pepsi Recycling Rethink
In 2021, 84% of plastic produced in Australia ended up in landfill or the environment. Despite Pepsi investing in plastic deceleration, Aussies still weren’t recycling enough. We needed to find a new way to get people to recycle more Pepsi.
Partnering with Tomra and ‘Return & Earn’ over three years and two continents, we revolutionised the way self-depositing recycling machines worked by asking one simple question: if you could earn more for recycling a Pepsi, would you recycle more Pepsi?
