Tonight, I’ll be eating with Paris & the Irwins
What happens when you mix a family of rugged crocodile hunters with the world’s glammest chihuahua owner? You get an Uber Eats campaign, that’s what. It was all in an effort to lure families to the platform with a simple promise — that families might have their differences, but at the end of the day, an Uber Eats meal can bring everyone together (well, kinda).
As a nod to Paris’s ‘Simple Life’ we created ‘The Zoo Life’ — a reality show that got served up after each ad played online
Crikey! It’s some social content!
Elsewhere, we hammered home our message with scenarios any family could relate to.
